Monthly Archives: August 2015
Everyone in internet marketing is searching for ways to improve web site traffic. It is the juice that keeps your online business alive. While it’s true that competition is fierce when it comes to traffic, it is also true that there are several effective ways of doing so. Some are expensive and some are inexpensive (or even free) so you can choose the ways that fit your time and budget. Keep in mind that generating traffic is an ongoing process and that there are constantly new ways to do so on the fast-paced web.
First of all, before you start looking for ways to actually go out and find traffic, make sure that your website is set up so that traffic can find you. In order to do this, you must have a properly SEOed site. SEO (search engine optimization) is a way to get the search engines to like you. And if the search engines like you, they will reward you by moving you up in search rankings. And if they move you up in search rankings, you will get more traffic to your site. On the contrary, if the search engines don’t like you, they will even penalize you and move you down in ranking.
The concept is simple, but the practice is more complicated. SEO is basically comprised of two elements: keyword optimization and backlinks or incoming links. The search engines determine how relevant your site is based on the keywords that you use in its content. So, if you place the keywords that you are trying to target in the right places, and the appropriate frequency (not too much and not to little), then you are off to a good start to improve your web site traffic.
Backlinks are even more important when it comes to SEO. Search engines use backlinks to determine how popular you are. A backlink simply means a link from another site (ideally a highly-ranked site) to your site. When search engines realize that other quality sites are linking you yours, they will reward you by raising you in ranking. This is because they assume that your site must be worthy if others are linking to you.
There are many ways to get backlinks to your site: social bookmarking, article submission, website directory submission, manually requesting the links from webmasters, and, of course, the most natural and essential way, of just providing unique and valuable content on your website. This will ensure that others will link to you because they genuinely find your site appealing and would recommend it to their visitors as well. You can go through the SEO process yourself or you can hire an adept SEO professional to make sure that this important aspect is taken care of.
Furthermore, other ways to improve web site traffic and they include promoting your website link on Twitter, Facebook, YouTube, relevant online forums, in blogs, with PPC (pay-per-click) advertising, online classified advertising, ezine advertising, article marketing, and more. They all work and they all work well.
Google has been looking for ways to compete with Facebook and others in the social media realm while still appealing to business customers.
This week, Google released Google+ Business Pages.
Google+ shares some similarities with the other social media main players (FaceBook, LinkedIn, Twitter) but has unique value of it’s own.
With 40 million and growing users you want to make sure your business is well represented with quality, key word rich content that you control and publish. It’s not a good idea to ignore the giant, so get your Google+ Business page and start making it work for your business. Google is integrating the +1 system currently in use for search results into the Google + pages as well.
Here’s what you need to do to get a Google + Business Pages, then use it to generate interest, traffic and leads for your business.
1. To get your Google+ Business page you will need to set up a free account.
Sign into your Google+ Profile, click on “create a Google+ page”. You then pick the category of the page you are creating, and click create. The categories included are: Product/Brand; Company/Institution/Organization, Local business/place; Arts/Entertainment/Sports or Other. According to Google , don’t fuss if your business does not fit closely with the categories, they suggest just picking OTHER. Google clarified that at this time only the LOCAL Business listings are handled differently as they include a location map, contact and hours for your business. It’s easy and fast to set up.
2. Once you have your Google+ Business Page do this.
a) Post photos! Google likes to index images, and they are hungry for new content. Create a public face for your company by posting pictures that best represent your company, products and services. Don’t limit yourself to a picture of your building, or founders, include graphs, mission statement, awards and more. Once your photos are loaded it is easy to share them.
b) Promote! Expand the reach and audience for your Google+ Business page by promoting it to your blog, LinkedIn, Face Book, Twitter and your other social media accounts.
c) Share! Capitalize on the fact that others using Google+ also have circles that connect them to others. Encourage people to share your content with others in their circles for more exposure.
d) Analyze! As smart marketers know, it is not enough to promote, you want to know where you are getting traffic. Google+ provides you with a clever tool for analyzing your traffic and leads generated from Google+
e) Backlinks! Now, here is the part where you really want to pay attention. In your Google+ Business page, you have the option of adding recommended links. You will find this under the ABOUT TAB. This is where you are going to want to include links to your hottest offers to generate leads, traffic and sales!
Finally, if you have a Google Ad Words account you can link it to your Google+ Business page.
We like Google+ and it’s fair to say you now need to add Google+ to your list of must-have social media resources.
If you are looking for more marketing exposure for your business or products also have a look at:
Google Base: add your entire catalog to Google’s free product search database
Google Places: If you have an actual physical address for your business (not a home), it is recommended that you include your business on Google Places. When you do so your location will show up on a Google map along with your contact details.
***** What do you think of Google’s new Business Pages? Helpful or not helpful? Will you set up a Google+ Business Page?
About the Author
Sandi Hunter is the Director of Website Development at Worldprofit Inc. Worldprofit provides a number of services for the small and home-based business community including hosting, design, webconferencing, traffic, advertising, SEO, safelists, traffic exchanges, training and resources.
This year Worldprofit celebrates it’s 21st birthday in business. Republished with author’s permission by:
I’ve been in the home business and online marketing industry for nearly 20 years. These are 10 of the most common marketing mistakes I hear or see most often from both Newbies but also from people who assure me they know what they are doing. Here’s the critical mistakes to avoid and what you should be doing instead to maximize your results.
Marketing Mistake #1
You send all your traffic to your primary website. Most people involved in online marketing or affiliate marketing, are selling more than one product or service. By all means, list all your products and services on your site, but don’t rely on your website for lead generation. Your website can be too busy and too big to funnel your buyers into the section or item they are looking for. Fussy, large, poorly organized websites can cost you leads and sales.
What you should do.
You should send all your traffic to landing pages NOT to your website. Ideally you should have one landing page for each product or service you offer. This way you can target specific markets and cater your copy and offers to that population. Landing pages are clean lead-generating machines. Effective landing pages start with a compelling attention-getting headline, then drive home the benefits of what you offer, point by point. Landing pages that get results always have an OFFER to generate an action by the reader – in most cases this action is either to get a contact form completed, or an instant sale. Every person who lands on your landing page (squeeze page) is a highly valued prospect.
Marketing Mistake #2
You focus only on lead generation and not list building. Newcomers to online marketing, and even seasoned marketers often make the mistake of posting static information on a website or a landing page. They fail to do the most important task of all. That task is to include an opt-in form on your landing page that encourages the prospect to sign up for your newsletter, or your email updates, or your special promotions email.
What you should do.
Every landing page you create should include OPTIN boxes so respondents can check off interest in other services you offer including your newsletter, special promotions, or related products and services. Every successful marketer knows that the key to sales now, today, and the future is based on a solid mailing list. The best way to generate your own email marketing list is to encourage people to agree (opt-in) to receive your email. This can be made easy for prospects by having check boxes on the lead form included on your landing page. They simply check off what they would like to receive additional information about. Mail order companies have known the power of a good mailing list for years, now online marketers need to understand this too.
Marketing Mistake #3
You tell not sell. You ramble on with details and jargon that bores your prospect to tears. You don’t offer the exciting benefits of what your product or service offers – what it will do for them to make their life better, or solve or eliminate a problem. Prospects stop reading long before they get anywhere near becoming a lead or a buyer.
What you should do.
Use sales-generating copy tells the prospect the BENEFITS of what you offer. Include a special offers that motivates a response! Stop boring people by TELLING the minutiae of what they are buying and start SELLING them on why they must get your incredible product TODAY. Sell all the benefits of what you offer, make an offer to get it today, then limit that offer so they understand they will miss out if they don’t act now – right now! Every statement in your copy should be moving towards the sale. You get this, this and this too but you must act now! Punchy copy that is laden with value and excitement gets a response. Your marketing copy must speak directly to the needs of the reader, they want to know what is in it for them. Your only need as the marketer is to get the point across that your offer is outstanding and must be responded to right now.
Marketing Mistake #4
You are trying to BUY success. Many inexperienced marketers will buy the services of an SEO company in an attempt to artificially force their website to the first page of Google and other search engine sites. I hope you have a money tree because you are going to need one. You’ll be out of money before you know it with no sales to show for it.
What you should do.
Learn how to do Search Engine Optimization (SEO) yourself. If you don’t you will always find people with their hand out ready to take your money, and your return for this kind of service will be minimal. Here’s why. SEO is not that hard, you can easily learn how to do this yourself if you are willing to learn, give it time and are very patient. There are TONS of free courses, free ebooks, low cost software and training programs that teach you how to increase your website ranking. At least first give it a try yourself, save yourself a lot of money, learn for the sake of long term growth of your online business. See Marketing Mistake # 5 for more on this.
Marketing Mistake #5
You rely on automation or short cuts to fast-track your marketing. You’ve bought software or services that allow you to: – Spin articles – Mass blast ads – Generate mass link submissions – Blast messages out to Twitter and other social media sites – Mass product fake content pages
Guess what? The folks at Google and Bing are smart cookies. Every day they tighten their algorithms a little bit more to decrease or eliminate the search returns generated by automated programs. The result: one day you are on the first page and the top 10 search returns, the next day your site is dropped for no reason and no recourse for the unfortunate site owner. I don’t have to tell you that this can cost you a LOT of money. The search engine sites don’t have to tell you why your listing disappeared, they change how they rank sites all the time. As soon as there is an obvious pattern, or sometimes just a hint of artificial attempts to jimmy your rankings from automated software, look out!
What you should do.
Forget about automation, it may work now, you may get away with it for the short term but in the long term, it won’t. Google themselves will tell you the best way to get high ranking is with fresh, natural content posted frequently. Yup. That takes time, sorry folks, no way around that but it is time well spent. Stop thinking you have to get rich over night, start thinking of your online business as a REAL business, not a hobby. A legitimate business takes time to build, consistent effort and some learning along the way. Read, learn, download ebooks on the topic, take a Bootcamp training course such as the one offered at Worldprofit, and work on building your web footprint one day at a time. Every had a tap dripping into your bathtub. It doesn’t take long till the tub fills then starts to overflow. Use the FREE and plentiful tools available on the web to learn and understand how to increase your ranking. You can get started right now! Set time aside as you learn and do a little every day. Create social media profiles, create blogs, post an ad, build a WordPress site (the SEO is built in already), write an article, comment on an article, be a guest blogger, tweet, Facebook, LinkedIn.
Marketing Mistake # 6
You don’t track your advertising results. No clicks on your ads means no intelligence on which ads are working at which places. You are marketing with a blindfold.
What you should do.
The beauty of online advertising is that when you post an ad you can check to see if you get hits. This is smart! The only way of knowing if your ads are working, if your time was well spent, or your advertising dollars were well spent is to know if you get clicks on your ads. Tracking your ads and the response allows you to tweak your ad copy, better your offer, identify both good and poor advertising sources. Most online advertising sites provide you with a Member area where you can login to check your statistical data on your advertising response.
Marketing Mistake # 7
Buying ads on Google and Bing without knowing what you are doing. Newcomers to online marketing do this all the time. They put up a website then buy ads at Google. Google loves you for this but you won’t fall in love with the cost.
What you should do
Research key words in your industry so you know what people are using to find businesses, products or services that you offer. How do you do that? Easy. Google has a key words tools within their Webmaster Tools to help you with your ad campaigns. It’s free whether you advertise with them or not, and a great way to get started learning about key works so you can use this information in your marketing.
Marketing Mistake # 8
Not promoting consistently. You are short on time, and short on money, so you post infrequently. You don’t vary your offer, your products, your ad copy.
What you should do.
Successful marketers know that promotion is something you must do every day, and if not every day as often as you can. People short on time make the grave error of buying large quantity mailings to massive amounts of people in one shot, instead of doing small amounts of promotion to target markets on a continual consistent basis. Do you ever notice that big companies NEVER stop marketing? They are always in your face. What do they know that you don’t know? The consumer has a very short attention span and if you are not in their face they quickly forget about you. My colleague Dr. Jeffrey Lant impressed on me the 7 time rule of marketing. The idea of this is that people have to see an offer, or an ad as much as 7 times before they do anything. Ever notice that when you watch the morning news while getting ready for work, that the same McDonald’s commercial plays over and over again! Why? They know you are watching the news getting ready for work and want you to stop in for a breakfast sandwich. Repetition in marketing is key and give the competition out there for various offers, it’s important that your message be seen. Post your ads often. You are NEVER done promoting. As an online marketer your job is simple. Promote often, promote consistently. This leads into our next critical mistake.
Marketing Mistake # 9
Only advertising at a few places and not constantly looking for new advertising sources.
What you should do.
New marketers tend to find one or two places to advertise then only advertise there. The web is filled with great places to advertise. You must try to continually expand your reach, tap into new markets, target new customers. Don’t put all your eggs in one basket and rely exclusively on single sources or you will be cutting off your profit potential. Look into all kinds of different types of advertising including pay per click, login ads, banner ads, safelists, traffic exchanges, ad swaps, classified ads, joint ventures. Avoid vendors that offer extremely large lists, or leads for a ridiculously low cost, chances are good they will be fake or computer generated.
Marketing Mistake # 10
Underestimating how much marketing focus is required to drive your business.
What you should do.
Understand that marketing is and should be 90% of how you spend your time in building your online business. This one thing alone dooms so many Newbies to failure, they don’t spend enough time on marketing in order to get results. I hear people say ‘this product is so good it will sell itself”. That has got to be one of the worst errors in thinking I have heard when it comes to makingmoney. You’ve got your products or services you want to sell, now focus on promotion. When, where, and how. Then stick to it. I’ve had people tell me they are spending 12 hours a day promoting a product and not getting results. I tell each and everyone of them this. “If that’s actually true, you are doing something terribly wrong.” If this is you then go back and read over these common marketing mistakes. You are making one or more and this is sabotaging your own success. Sometimes you just need to step away, take a breather, and review what you are doing. You may think you are working hard but you aren’t focusing on what will get you results. Something is perhaps distracting you, something is eating up your time, something you are doing is not what you should be doing. One person who told me they were spending dozens of hours a day with no result, was actually spending most of their time blogging and Facebooking. When they evaluated what they were actually doing they then saw that what felt like work was really just time wasted in front of a computer. The bottom line is this, reassess but never never give up.
Summary: There is so much money to be made online it’s mind-boggling. It’s a type of money making that is not what most people are familiar, it’s a steep learning curve for many but it’s worth the time to learn. There’s unlimited choices of products and services to sell. You can build an online business for very little cost but treat it seriously. Be realistic about what you can earn and put in the necessary time to learn and understand what you are doing. Affiliate marketing is a huge growth industry now with no signs of slowing.
About the Author
Sandi Hunter is the President of Worldprofit, Inc., a company providing a wide range of online services for small and-home based businesses. Services include home business training, affiliate marketing training, earn-at-home programs, traffic tools, advertising, webcasting, hosting, design, WordPress Blogs and more. Find out why Worldprofit is considered the # 1 online Home Business Training program by getting a free Associate Membership today
Republished with author’s permission by
Marika N Rika
Certified E-Commerce Consultant
The # 1 Marketing Mistake that 90% of marketers are making. Are you?I’ve been an online marketer for nearly 18 years, my business partner has been marketing on and offline for over 30 years.
I’m going to tell you what we’ve learned and know for a fact so you get better results from your advertising NOW.
If you are like most marketers you have a snazzy website that you either spent good money on or you have laboured to build yourself. Now all you have to do is promote it. Right? WRONG! Before you spend one dime to promote your website, read this article. Don’t make the same mistake made by 90% of marketers that costs them thousands and thousand of dollars, lost leads and lost sales.
You do NOT want to promote your website as your primary method of generating leads. Here’s why.
If your website is like 99% of those I have reviewed, it’s copy dense. You’ve got links, video, flash, offers, affiliates, graphics, pages, charts, forms, RSS Feeds, blogs, Twitter feeds, the Daily Weather, and a little or a lot of other organized chaos. The viewer (your potential buyer) doesn’t know here to look, what to click on, it’s information OVERLOAD. (This is all great for key word content for Search Engine Optimization or general promotion but NOT the best way for generating leads). The result is immediate. If they don’t instantly see what they want they click OFF. Say Goodbye to your lead! You might as well add, “Sorry I wasn’t a little more clever about helping you get what you want so I could get what I need.” The SMART marketer understands this and says, I want to meet the needs of my viewers. I want to convert my viewers into leads. That means giving your visitors a positive FAST loading experience with an immediate offer and a call to action. This is a very precise experience with a very specific message and directive. How do you this? By creating what is called a Landing Page strictly for promotional purposes.
What is a Landing page? It’s also known as a Squeeze page because you are squeeeeezing information from the viewer, converting the looker into an actual lead. The concept is simple, pitch an offer, the looker completes a form. They are enticed by the offer, you get a lead. You’ve converted a looker into a LEAD!
Why is the promotion of Landing Page(s) INSTEAD of your website critical? It’s simple. Keep your potential buyers happy and YOU will get better advertising results. Specifically, a fast-loading landing page that includes a headline with an immediate benefit and a call to action. Example: HERE’s what you GET! Followed by punchy benefits of what else they get, concluding with an offer and a lead form.
Now, here is a critical point for all you advertisers who think graphics are the king, that more is better. Take a quick lesson from an experienced marketer (who is also a designer). If you do nothing else to improve your ad copy – get rid of the fancy and weighty images. Often an overabundance of graphics detracts from your marketing message. We have tested boring simple text ads against the exact same ad copy on a rich graphic landing page. Guess what? The simple ugly plain text ads consistently got higher click rates than the graphical ones. We eliminated instant play video, got rid of flash, and used just really good ad copy. Landing pages with no video perform better than those with video. Why is this? Videos can take a while to load and may not add immediate value to what you offer. You often have less than 30 seconds to get your message into the brain of the viewer. Well-chosen key words get in the brain of your potential buyers IMMEDIATELY when time and limited attention is critical. We humans are greedy. This is a fact. We have short attention spans. We want something and we want it now. Smart marketers recognize this and tell people what they can get and how to get it if they act now!
One of the powers of a Landing Page comes from the fact that you can create a specific Landing Page for EVERY product you offer. You can create them quickly and test them. If you create a dud that gets no result, replace it by creating another. Many advertising sources offer an option to pause a campaign which means you can cancel one ad and replace it with another more effective one before your ad dollars are depleted. Compare this to making edits to a web site that can take considerable time for major marketing changes, while a Landing page can be put up and taken down in minutes.
Finally, remember where you are marketing – online. Full page colour graphic ads do well in a full page print ad. My guess is that you don’t have the 10 K + for a fully page glossy ad. You are most likely relying on the tried true tested forms of free an low cost advertising like Traffic Exchanges and Safelists. These are powerful ways to promote your product or service and are ideal for simple Landing Pages. In fact you WANT a fast loading simply ad for Safelists and Traffic Exchanges because you have a very limited (20 sec or less) to get these people attention. Keeping it simple is just as effective now as it always has been. Graphics used effectively can bring your ad alive, but very few other than professionals can master this combination of copy and graphics to solicit response.
Ok, I want to make sure I have made this point clear as it is so very important. Use LANDING PAGES to generate leads for specific products or services. Use your website to promote your company in general. Landing Pages are ALL about the reader and turning them into a lead. If you want to stock your website with page after page about product development, research, your years in business, how wonderful you are and your customers think you are, put all of that on your website. Content about your company, products and services is of course valuable for many reasons, post it to your site but don’t rely on this as you one and only lead generator.
Now, let’s dig a little deeper into your advertising strategy. Look at your ad or your landing page. I mean really look at it.
Do you have a clear benefit headline to get attention. Do you follow this headline up with benefit-laden offers, reason after reason why people have to act now! Do you include an invitation to DO IT NOW offer that will motivate your reader to become a buyer! Or if not a buyer at least to take some action – to respond to your offer, join your newsletter, try a free sample, participate in a free trial. Whatever get them to DO something! You accomplish this with well written offers not with blinking links, and boring videos that take forever to load. Have you included an OPTIN to your company mailing, newsletter, product updates etc? This is a CRITICAL inclusion. A Landing page doubles as a List Building Tool. Do not underestimate this. Landing pages and list building work hand in hand as required marketing tools.
Review your advertising material. Is it about YOU or is it about your potential buyer? If the ad is more about how wonderful you are then about how beneficial your product or service is to the user, you have what is called an EGO ad. Your ad should NOT be about you, or your company, or that you are family owned business, or that you support charities. Your ad has one purpose: to tell people all the benefits of what your product/services offers and why they need to act now to get it! Want a quick lesson in this strategy? Watch late night infomercials. See how these infomercials verbally hit you over the head INSTANTLY with all the BENEFIT OF X product. You are drawn in more and more because they offer you X, then add Y to it. But wait if you buy now you get X, Y and Z too! Watch how they give you the pitch, make the offer, then make a better offer, and than a limited time offer to motivate you into action NOW!! Great marketing offers value and a sense of urgency to get an immediate action.
Ok here is your homework. If you don’t have an ad strategy that accomplishes this you have failed your first lesson in online marketing. Go back write it again, take away distraction of video and flash. Whittle your ad down to ONLY what matters to the buyer. Get back to basics. Your goal is always to compel action. Don’t risk making anyone wait to see what you offer. Get to the point instantly. Web surfers are easily bored. Get their attention INSTANTLY or they are gone! You may get a hit on your ad, but you can quickly send people away with a poorly thought out advertising strategy. Advertising that does not generate leads and sales will eat up your hard-earned dollars faster than my dog woofs down his doggie chow.
About the Author
Sandi Hunter is the Director of Website Development at Worldprofit Inc. As a result of the company’s home business bootcamp training and resources devoted to small and home based business, Worldprofit has become known as the Home Business Experts.
Republished with author’s permission by
Marika N Rika
Certified E-Commerce Consultant
Owner of SmartStart5000